Anything can not be more
frustrating to any retailer than a shopper who dithers for the time
of a week before purchasing and therefore walks away from the mall
with nothing. This kind of “just looking” attitude is highly
prevalent on the Internet. In fact around half of the online shoppers
reject their carts part away through the procedure of checking out.
Adjoining problem is that
the internet makes it quite easy for the people to search numerous
retail window shopping stores-starting from the mom and pop websites
to the giant superstores-to compare all the prices and the products
before buying that stuffs actually.
But there are some
effective methods of converting these lookers into the effective
buyers and to encourage all these lookers to complete the check out
procedure. As it is seen that the check out process is not a big
factor in the just looking behavior. The prospective buyers anyhow
buy the products or services without looking at the steps of the
window shopping cart.
So, it is quite important
for the sellers or the site owners to look at the window shopping
cart through the perspective of the customers and therefore they
should address their concerns and questions.
Offer some keyword search
function, preferably which is enabled with the descriptive terms
meant for all the customers who are in a hurry and want to get the
products or services quickly. Otherwise, it would only take a minute
for the clients to find out another competitor. Beside, offer your
window shopping customer the in detailed product information as you
can, by keeping in mind the various buying styles. Apart from that,
make it sure that you are offering your clients the photographs of
quality good products along with the options like alternative view,
zoom out and zoom in. Photographs and the information about the
better photographs increase the conversions and confidence of the
clients while the rate of returning back items also reduces.
Last but not the least,
clearly label the steps of the shopping cart. As an example:
- Enter the billing and shopping information
- Enter all the payment details
- Review the product and place the order.
Besides, send always the auto responder email
immediately after confirming the details of the order of the
customers and inform your clients about the delivery time of the
shipping along with the tracking number.
